Your information.

Family Homes is operated by Owner Built, Inc. This policy applies to FamilyHomesUtah.com and inquiries through Family Homes advertising.

Owner Built uses information from our website, advertising lead forms, and conversations to respond to home inquiries and coordinate next steps.

Information you share

Depending on the form or conversation, this may include your name, email address, phone number, preferred area, moving timeline, and questions about a home. We use these details to respond, discuss home options, arrange conversations or tours, and maintain our customer relationship records.

How inquiries reach our team

Our website, advertising platforms, customer relationship management tools, and communication providers process information to receive and deliver inquiries. We use HighLevel / LeadConnector to help our team manage contacts and follow-up. When you submit a Facebook or Instagram lead form, Meta also processes your information under its own privacy policy.

Website and advertising measurement

Our website records referral and advertising source information, such as campaign parameters and click identifiers, to understand which visits lead to inquiries. It can store a limited visit-source history in your browser for up to 90 days and include it with an inquiry. Our Google advertising tag measures accepted website inquiries. The tag and visit-history collection do not run when your browser signals Global Privacy Control or Do Not Track.

We use PostHog to measure public pages viewed, repeat visits, home saves, tour plays, and inquiry actions. A browser identifier lets us record visits before we know who you are. When you submit an inquiry, we may connect that browsing history to your contact record in HighLevel so our team can understand which homes interest you. The browser identifier and retained activity history last up to one year. This tracking respects Global Privacy Control and Do Not Track. We do not record form contents or session video through this integration. See PostHog’s privacy policy.

You can manage browser storage through your browser settings and review privacy controls in the advertising platforms you use. Platform and embedded service practices are described in their own policies: Google, Meta, and LeadConnector.

Calls and messages

We use contact details to follow up on your inquiry. Submitting our general home-options inquiry form does not subscribe you to marketing texts. Separate texting terms and consent apply when you request messaging through our text service. SMS opt-in information and consent are not shared with third parties or affiliates for marketing or promotional purposes.

Questions and requests

Contact orrin@ownerbuilt.com about your information, to request a correction or deletion, or to ask our team to stop following up. Please include enough information for us to identify your inquiry.